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How To Get Great Ideas
Thursday, 25 October 2007
By Jimmy Cox

  Most persons whose lives fall short of their great possibilities do so for lack of imagination, and lack of ideas. Imagination is the power of the mind to create mental images of objects previously perceived; the power to reconstruct or recombine the materials furnished by direct apprehension; the power to recombine the materials furnished by experience or memory.

Before your imagination can produce practically, it is necessary to proceed with a high degree of observation. Otherwise imagination will turn to fantasy and will not jibe with the requirements of reality.

Observation is perception with a purpose. You can be responsive to sensations without either perceiving or observing. This is usually called thoughtlessness, wool gathering or mind wandering. As has been well said, "Every normal creature has seen the lightning flash, but Benjamin Franklin observed it."

Extend your eyes and your ears into unfamiliar matters and consider continually how some idea gleaned from one of these fields can be put to use by your own project. Listening, too, which is much more than keeping your mouth shut, should be cultivated observantly with a view to
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Last Updated ( Thursday, 25 October 2007 )
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Monitoring Your Business Competitors
Wednesday, 24 October 2007
By Obinna Heche

  No matter what type of business you have, whether you are at home, in an office, or online, you are going to want to keep your eye on the competition. This is important for several reasons. You need to be sure that you are getting the most customers that you can and that you are meeting the needs of these customers so that you can keep them and get others. In order to do this successfully, you have to be sure that you are keeping up with what your competitors are doing. This has always been the case, from the time that business itself was new. Competition is just that. However, it has lately changed in several ways.

First of all, in the past you keep up with what the top of the field was doing. The business at the top was getting all of the customers, all of the best deals and was just in generally at the place that you wanted to be. This meant that everyone had their eye on who was above them and was sure to keep up with them
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Last Updated ( Wednesday, 24 October 2007 )
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